Promotions & Marketing
At Effectv, formerly Comcast Spotlight, we know that TV advertising is more relevant than ever. Today, TV offers multiscreen, on demand, and high-quality programming. And TV advertising can now combine the targeting and measurement capabilities of digital with the reach and impact of TV. Effectv harnesses data insights and the power of TV to bring brands and audiences together.
As a video provider through Xfinity, we have long-term contractual relationships with TV programmers that guarantee us access to premium inventory from all major content owners. On top of our scaled programmer multiscreen TV inventory, we have access to supplementary premium inventory through our extensive media relationships. Scale makes a difference. Effectv delivers: Access to over 11,000 TV programs from 170 networks across all platforms and devices. Scaled OTT inventory enabled by our TV programmer, MVPDs, and streaming services relationships. Plus, national coverage in partnership with FreeWheel, our sister company.
For advertisers like you, this means more precision and effectiveness, with reduced ad waste. Plus, with advanced analytics, you can actually see that your advertising is having an impact on your business results. With our suite of full-funnel ad solutions combined with our first party data, we can help you run the most efficient and effective campaign for your business.
“TV advertising can now combine the targeting and measurement capabilities
of digital with the reach and impact of TV.”
We are Effectv.