Understand Your Brand

You know your business. You know your customers. You have an intrinsic sense of your place in the competitive landscape. Yet … does your brand leverage the power of your company's vision, mission and assets? Discover techniques to find the shortest path to brand clarity. As Creative Director of Andrew Hershberger Creative, a strategic marketing firm, Andrew will help you to understand, build and add value to your brand. This workshop will put on the path to defining your brand – to blend critical insight with creativity to drive the success of your brand. Learn how to clarify your core brand attributes and develop sound strategies to connect with your markets and customers, consistently and comprehensively and why your visual brand identity and your brand voice are crucial tools market your business for its greatest potential.

Speaker: Facilitator: Andrew Hershberger