SCWCC Business Lunch

Program Topic: A Successful Business Journey Is Not A Sprint, But A Marathon

Join us for our monthly Business Luncheon where we shed some light on specific topics and have opportunities to expand your network.

Learn about setting up your business for the long-game, while building community with Jessica Fierro, the first Latina Brewing Owner and Head Brewer in Colorado (also female and Veteran owned); Accolades Minority Owned Business of the Year (2021) and Dan Brown Award (2022).

Speaker

Jessica Fierro
Owner/Head Brewer, Atrevida Beer Co.

Mrs. Jessica Fierro is the Owner and Head Brewer of Atrevida Beer Company and is challenging the standard definition of craft beer. Jess is the winner of the TV series “Beerland” Season 1, she is designing beers that will entice any beer drinker, with combinations like Fresas Con Crema cream ale on nitro and Belgian tripel with tamarindo. She’s the first Latina Brewery Owner and Head Brewer in Colorado. Working with her hands and using her creativity is what sets Jess apart from the rest. Her skill in beer recipe building and leading people is unmatched.

Atrevida is more than a brewery and small business to Jess and she has a vision to bring the community together. The company motto is “Diversity, it’s on tap!” and Atrevida Beer Co is demonstrating diversity in everything it does. We are Female, Latina, and Veteran owned. Five of our six employees are women. Diversity, it’s on tap is prominently displayed on the storefront marquee. We are providing a diverse perspective in an industry not traditionally known for it and embracing diversity in each glass to engage our customers in a time when dialogue is needed.

Atrevida is part of the Hispanic Business Council and Jess is now a proud new member of the Concilio Board. Her passion for community and charity has led to 30 fundraising events in her first year and a half of business. We were the only local brewery to march in the Pride parade for the last 2 years. Some of the charities Jess has worked with are: The El Paso County Justice Center, Black and Latino Leadership Coalition, Peak Parent, Care and Share, League of Women Voters, TESSA, Trunks for Tots, Firefighters Foundation, Empty Stocking Fund, CINCO, Northern California Camp Fire Relief Fund, Healing Pets foundation, Helping Hands Barbers, Makin Noise, Realm of Caring, Fountain Creek Brew shed Alliance, Women in STEM, Peak Parent, The Cure Starts Now, Cinema Latina, Colores Bachata, Hog Haven Farm, Luna Fest, the Fannie Mae Duncan Statue committee, and many others.

Jess Fierro also brewed the Springs first International Women’s Collaboration Brew Day at her brewery just two months after opening and continues this annual event to date. The brew brings together all women in the craft beer industry in Colorado Springs to brew a collaborative beer. Jess Fierro was successful in forming the Colorado Springs Pink Boots Society and is now the Chapter Leader working to educate and build up women in the craft beer industry in Colorado Springs. The organization now includes 20 of the 25 breweries in town with over 40 members.

Jess has won People’s Choice and Best Lager awards for her beers “La Gran Senora” and “Delores Huerta”. Under her leadership the brewery was recently awarded the 2019 Governor’s Minority Small Business Award and Jess was a nominee for the Southern Colorado Women’s Chamber of Commerce Business Leader of the Year. Under her leadership the brewery was recently awarded the 2020 Emerging Business and Business Person of the Year from the Colorado Springs Hispanic Business Chamber She was also selected to the inaugural class of the 2020 Junior Achievement Spirit of Entrepreneurship Award Laureates. The Spirit of Entrepreneurship Awards recognize local business leaders who have worked to positively impact the economic vitality of the Greater Colorado region with their bold ambition, dynamic vision, and unyielding work ethic as Laureates in this distinguished cohort, among more awarded in 2021 & 2022 for her leadership and community forward vision and participation. As you can see from her community work in our short time being open, Atrevida Beer Co. has lived by our motto and will continue to bring diversity to the forefront. We believe diversity is about inclusion, not exclusion. Atrevida is proud to follow in the footsteps of women like Fannie Mae Duncan. Atrevida is the place to go where nobody is different and everybody is welcome. The doors are wide open for all cultures, races, genders, and ethnicities to sit down, enjoy a great beer, relax and engage in discussion. Atrevida is putting diversity on tap.

Prior to owning Atrevida, Mrs. Jessica Fierro was a homebrewer and the winner of the national homebrew competition BEERLAND season one, which aired on the VICELAND channel. She also brewed with multiple charity organizations, and guest brewed at various breweries for 10 years. Jess was a professional hair stylist, make-up artist, barber, and instructor for 7 years. Jess was a military spouse where she was the leader of family readiness groups during four combat tours and 15 years in the service. She also worked from a Barista to Management of Starbucks in San Diego from 1995-99. She is the mother of two children Kassy and Ricky and married to Rich Fierro. She is an amazing spirit and the hardest working entrepreneur in the Springs.
 

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