Program Topic: Meaningful Human Connection through Digital Marketing
When a business approaches digital media as a way of creating meaningful human connections rather than as an advertising and marketing space, they convert customers into friends, ambassadors, and partners committed to helping the business thrive.
We'll explore ways of interacting online, and take a look at a specific example of a LOCAL innovative online social interaction that resulted in nearly $1.1M social return on investment from March 2020-March 2021.
Far more people consume digital content than create it, so those who create content exert significant influence over those who consume it.
Incentivize and equip people (customers, employees, vendors, fellow business owners, etc.) to create content about your business. Social media content from humans is more compelling than content from a business; content from people speaking in their own voice, sharing their own experiences is the most compelling.
Focus on personal storytelling and interaction more than traditional marketing posts. Business owner vulnerability creates connection and understanding with existing and potential customers. It turns “customers” into “partners” with a personal stake in supporting the business.
An accomplished speaker, author, and strategist, Lauren Hug has helped people reach and motivate markets and audiences for 20 years. In 2012 she founded HugSpeak, a community engagement firm that develops participatory multi-channel, multi-way communication strategies, empowering vibrant communities in both digital and physical spaces. Lauren activates horizontal, person-to-person interactions to inspire authentic dialogue, thought, and behavior change. Her academic credentials include an LL.M. with merit from the University of London, a J.D. with honors from the University of Texas School of Law, and a Bachelor of Journalism and Bachelor of Arts in Spanish from the University of Texas. She is the author of Digital Kindness: Being Human in a Hyper-Connected World, The Professional Woman’s Guide to Getting Promoted and The Manager’s Guide to Presentations.
Approximate program timeframe:
11:00 am - Registration & open networking
11:30 am - Lunch is served
12:00 pm - Program begins
1:00 pm - Event concludes
Cancellation Policy: No refunds will be issued without 72 hours advance notice.