Small Business Roundtable
Title: STOP MARKETING, for now, START BRANDING
Host/Presenter
Suzanne Tulien
Brand Clarity Expert, Author, SpeakerFor 30+ years, as an inquisitive brand clarity expert, international speaker/consultant, and author, Suzanne Tulien is on a quest to guide her clients to uncover your brand’s value position. Together, we'll awaken the consciousness of your brand’s DNA, bringing transparency, efficiency, and a touch of magic to delivering on your brand’s promise, consistently.
Too many small businesses tend to rely on ‘Marketing’ to do the work of ‘Branding’...Don’t make this mistake! It has been said that “40% of marketing is wasted, due to ill-informed, de-motivated staff undermining the promotional promise!” When GOOD brands don’t first thoroughly define their Brand’s DNA and then implement it internally, the probability of becoming a GREAT brand is minimized, risking increased marketing expenditures and decreased ROI.
As a small business owner, this discussion shows how your brand can OUT-BEHAVE your competition by building distinctive, memorable customer and employee experiences that leverage every marketing effort exponentially. In this business roundtable, you will learn the critical differences between the function of Marketing vs. Branding and how knowing this can greatly affect your bottom line.
Also, learn the secrets of the three most powerful attributes of a successful brand and capitalize on them to:
- Increase customer loyalty
- Create brand insistence from customers
- Make marketing dollars work smarter, not harder!
- Increase employee retention
- Decrease marketing expenditures
- Decrease price sensitivity
- Increase referrals
- Become who you want to be known for!
Open to women owners of LLCs and small business corporations.
Join us in this highly interactive session designed to inspire you to think differently about building your business brand from the inside-out!
As a member-focused initiative, this roundtable offers a unique 90-minute format expertly facilitated with timely topics important to small business owners with dedicated time for networking, member introductions, topical discussions, and a robust Q&A session. Held at the SCWCC Office at New Altitude Co-working Space, this event promises a conducive environment for meaningful connections. Attendance is free for members and $20 for non-members. Seize this opportunity to connect, learn, and thrive with fellow women business owners in our dynamic community. Register now for a morning of growth and collaboration.
Open to women owners of LLCs and small business corporations.
Thank You to Our Investor Sponsors
Small Business Roundtable
Date and Time
Thursday May 16, 2024
8:00 AM - 9:30 AM MDT
Location
SCWCC Office at New Altitude Co-working Space
6385 Corporate Dr., Suite 200, Office #8,
Colorado Springs, CO 80919
Fees/Admission
Free for members
$20 for non-members
