SCWCC Business Lunch

Program Topic: Robo-Revolution: The Circuit Path to Workplace Evolution

Join us for our monthly Business Luncheon where we shed some light on specific topics and have opportunities to expand your network.

Generative AI represents a transformative technological innovation for the workplace and poses a significant challenge for the professionals poised to benefit most from its potential. It offers opportunities to enhance productivity and creativity, yet it also necessitates a reevaluation of traditional roles and skills. In this new era, the resilience of knowledge workers—those who primarily work with information or generate ideas—will hinge on their ability to harness AI for productivity gains while concurrently cultivating the uniquely human skills that AI cannot replicate. Embracing this dual focus will empower professionals to not merely adapt, but to flourish in a rapidly evolving digital workplace.

Takeaways
In this brief but poignant talk, you will learn the basics of what generative AI is, how it works, its impact on the workplace, what it is and isn’t good at, some concerns it poses, and what skills will be needed to keep up and take advantage of the value it offers.

Speaker

Thomas “Martin” Key
Professor of Digital Strategy & Marketing and Team Lead of the Marketing, Strategy, and International Business Department, UCCS

Thomas “Martin” Key is Professor of Digital Strategy & Marketing and Team Lead for the Marketing, Strategy, and International Business Department at the University of Colorado Colorado Springs. He is also Director of AI Strategy for the Academy of Marketing Science. Dr. Key’s original training was in Cultural Anthropology followed by his first business venture and later a PhD in Business Administration. He regularly consults with small and medium sized startups, as well as established organizations. His research centers on theory building and conceptual development around digital and strategic issues at the executive level. His most recent work centers on the safe and ethical use of generative AI in business applications and workplace resilience. He has published in journals such as the Journal of the Academy of Marketing Science, AMS Review, European Journal of Marketing, Journal of Business Research, Journal of Strategic Marketing, and Business Horizons. Dr. Key is a Daniels Ethics Initiative Fellow and Cybersecurity Fellow and frequently consults with new startups and established organizations.